CamzioTech

Marketing Agency

Portfolio Case Study: CamzioTech

  • Client: CamzioTech Industry: Technology & IT Solutions
  • Location: Calgary, Canada
  • Services Provided: Website Design, Full SEO (On-Page, Off-Page, Technical), AEO/GEO Optimization, Local SEO

GrowthOps Steps:

The Challenge

CamzioTech.com needed a complete digital transformation  a professional website built from the ground up, paired with a full SEO strategy to establish authority, attract qualified traffic, and convert visitors into clients in a competitive IT services market.

What We Delivered

1. Professional Website Design & Development

We designed and developed the entire website from scratch clean, modern, mobile-responsive, and built with conversion in mind. Every page was structured to guide visitors naturally toward booking a consultation, with fast load times and a user experience optimized for both desktop and mobile.

2. In-Depth Keyword Research & Keyword Grouping

We conducted comprehensive keyword research covering primary, secondary, and long-tail search terms relevant to CamzioTech’s IT services. Keywords were organized into strategic topic clusters and grouped by search intent  informational, navigational, and transactional  ensuring every page targeted the right audience at the right stage of their buying journey.

3. On-Page SEO, Content Writing & AEO/GEO Implementation

We rebuilt the on-page foundation from the ground up:

  • Optimized heading structure (H1-H3) across every page for clarity and search relevance
  • Wrote original, keyword-optimized content for all service and informational pages
  • Implemented Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)  structuring content to appear in Google AI Overviews, ChatGPT, and Perplexity results
  • Implemented Schema Markup (Organization, LocalBusiness, Service, and FAQ schema) to help search engines understand and display the site’s content more effectively

4. Off-Page SEO & Authority Building

We built a strong off-site authority foundation through:

  • Proper local citation building across relevant business directories
  • High-authority profile creation, including Trustpilot and other trusted platforms
  • Strategic backlink building to strengthen domain authority and improve organic rankings over time

5. Results-Driven Approach

Every strategy was implemented with measurable outcomes in mind improved organic visibility, stronger topical authority, and a website built to convert traffic into real business leads.

Visual Results

Before vs After  Google Search Console Performance

Before vs After  Backlink Authority

Before:

  • Domain Rating: 0
  • Backlinks: 9
  • Linking Websites: 8

After:

  • Domain Rating: 1.5
  • Backlinks: 249
  • Linking Websites: 222
  • Dofollow Backlinks:26%

Ai Overview Proof

One of the strongest indicators of topical authority and trust is appearing directly inside Google’s AI Overview and that’s exactly what happened for CamzioTech.

When users search “camzio” on Google, CamzioTech now appears in the AI Overview, with Google describing it as:

“A Calgary-based, Canadian digital marketing and IT solutions company that provides services such as web design, social media management, SEO, and IT infrastructure management to help businesses grow.”

This level of visibility being summarized and trusted by Google’s AI directly  is something most businesses never achieve. It is a direct result of strong technical SEO, well-structured content, and consistent authority building.

Services Used in This Project

  1. Website Design & Development
  2.  Keyword Research & Keyword Grouping
  3. On-Page SEO  Content Writing  AEO & GEO Optimization
  4. Schema Markup Implementation 
  5. Off-Page SEO & Link Building  Citation Building
  6. Local SEO GMB Profile Optimization